Retail Rocket tracking code setup

Retail Rocket tracking code consists of 6 small code snippets that need to be placed on your website.

Place this code on your site:

1. Main tracking code

Place this piece of code on each page of your website in the <head> section:

    <script type="text/javascript">
       var rrPartnerId = "partnerIdFromPartnerOffice";       
       var rrApi = {}; 
       var rrApiOnReady = rrApiOnReady || [];
       rrApi.addToBasket = rrApi.order = rrApi.categoryView = rrApi.view = 
           rrApi.recomMouseDown = rrApi.recomAddToCart = function() {};
       (function(d) {
           var ref = d.getElementsByTagName('script')[0];
           var apiJs, apiJsId = 'rrApi-jssdk';
           if (d.getElementById(apiJsId)) return;
           apiJs = d.createElement('script');
           apiJs.id = apiJsId;
           apiJs.async = true;
           apiJs.src = "//cdn.retailrocket.net/content/javascript/tracking.js";
           ref.parentNode.insertBefore(apiJs, ref);
       }(document));
    </script>
2. Product page tracker

Place this code on each product details page and quick view forms:

<script type="text/javascript">
    (window["rrApiOnReady"] = window["rrApiOnReady"] || []).push(function() {
		try{ rrApi.groupView([<product_ids>],{"stockId": "<stock_id>"}); } catch(e) {}
	})
</script>

Where:

  • <product_ids> - group's product IDs, array of numbers (must match the product ID in products XML feed), 
  • <stock_id> is a region ID (string).

Example:

<script type="text/javascript"> (window["rrApiOnReady"] = window["rrApiOnReady"] || []).push(function() { try { rrApi.groupView([123,456], {"stockId": "10"}); } catch(e) {} }) </script>

3. Category page tracker

Place this code on each category page:

<script type="text/javascript">
    (window["rrApiOnReady"] = window["rrApiOnReady"] || []).push(function() {
		try { rrApi.categoryView(<category_id>); } catch(e) {}
	})
</script>

Where <category_id> is a numeric ID of the category (must match the category ID in products XML feed).

Example:

<script type="text/javascript"> (window["rrApiOnReady"] = window["rrApiOnReady"] || []).push(function() { try { rrApi.categoryView(123); } catch(e) {} }) </script>

4. Add to cart tracker

Insert this code as an onMouseDown attribute in the code of all the buttons that add a product to a cart:

 onmousedown="try { rrApi.addToBasket(<product_id>,{'stockId': '<stock_id>'}) } catch(e) {}"

Where:

  • <product_id> is a numeric ID of the product (must match the product ID in products XML feed) 
  • <stock_id> is a region ID (string).

Example:

<div class="buy_button" onmousedown="try { rrApi.addToBasket(123, {'stockId': '10'}) } catch(e) {}"></div>

Note: Add to cart buttons may be used not only on the product pages, but on the category pages or internal search results pages as well. Add to cart tracker must be installed there too.

5. Transaction tracker

Place this code on a "Thank you" page. This tracker should work with all payments and delivery methods, 1-click order forms. 

<script type="text/javascript">
(window["rrApiOnReady"] = window["rrApiOnReady"] || []).push(function() {
    try {
	rrApi.setEmail("<user_email>", {"stockId": "<stock_id>"});
        rrApi.order({
            "transaction": "<transaction_id>",
            "items": [
                { "id": <product_id>, "qnt": <quantity>,  "price": <price>},
                { "id": <product_id>, "qnt": <quantity>,  "price": <price> }
            ]
        });
    } catch(e) {}
})
</script>

Where: 

  • <user_email> is an email address of a user,
  • <stock_id> is a region ID (string),
  • <transaction_id> is an ID of the transaction (string),
  • <product_id> is a numeric product ID (must match the product ID in products XML feed),
  • <qnt> is a quantity of the products bought,
  • <price> is a price per one product.

Example:

<script type="text/javascript">
(window["rrApiOnReady"] = window["rrApiOnReady"] || []).push(function() {
    try {
      rrApi.setEmail("<user_email>", {"stockId": "<stock_id>"});
      rrApi.order({
         "transaction": "1235421421",
         "items": [
            { "id": 12312, "qnt": 4, "price": 130 },
            { "id": 64532, "qnt": 1, "price": 220 }
         ]
      });
    } catch(e) {}
})
</script>

6. Email tracking code

Every time you have your visitor's email, run a code:

(window["rrApiOnReady"] = window["rrApiOnReady"] || []).push(function() { rrApi.setEmail("<user_email>",{"stockId": "<stock_id>"});});

Important: you can only use an email of a person, who clearly expressed his or her desire to receive email messages from your company, including email advertising campaigns.

Example 1: add the following attribute to the "Submit" button of sign-up forms that are used across your website: 

onclick="try {rrApi.setEmail($('#EmailFieldID').val(),{'stockId': '<stock_id>'});}catch(e){}"

Example 2:  add the following code to the "Thank you" page if a user subscribed to your newsletter during checkout process: 

<script type="text/javascript"> (window["rrApiOnReady"] = window["rrApiOnReady"] || []).push(function() { rrApi.setEmail("<user_email>",{"stockId": "<stock_id>"}); }); </script>

Example 3: additional user data for email personalization: 

<script type="text/javascript"> (window["rrApiOnReady"] = window["rrApiOnReady"] || []).push(function() { rrApi.setEmail("example@email.com", { "gender": "Male", "age": 21, "stockId": "Amsterdam", "birthday": "15.01.1983" }); }); </script>

Recommended data to use:

  • gender (string),
  • age (number, without quotes),
  • stockID (string),
  • name (first name only, string),
  • birthday (string, DD.MM.YYYY format).

More information about data transferring you can find here.